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IAB DMSC

Review for the IAB DMSC Exam


Description

DMTraining, partner of the IAB, helps individuals eligible for the IAB DMSC Exam review. DMTraining will help you by providing an overview and effectively supplementing the IAB's Study Guide.
You will get 90-day access to DMTraining's videos, reference materials, and 150+ sample practice questions to help you finalize your preparation for the exam.

Content
  • Welcome!
  • Acronym Tool
  • Glossary of Terms
  • A. Comprehending the Digital Advertising Ecosystem
  • The Basics: Understanding the Digital Landscape
  • 1. Explain Traditional Marketing Models
  • Video: Paid Media
  • Video: Owned Media
  • Video: Earned Media
  • Video: Shared Media
  • 2. Differentiate the Benefits of Digital vs. Traditional Media
  • Video: Reaching Targeted Audiences
  • 3. Describe the Media Value Chain
  • Video: Ad Agencies - 1 Efficiency
  • Video: Ad Agencies - 2 Targeting
  • Video: Ad Agencies - 3 Optimize
  • Video: Ad Agencies - 4 Benchmarks
  • Digital Advertising Formats Overview
  • 4. Describe Digital Advertising Formats
  • Video: Digital Advertising Opportunities
  • Video: Measurement - 1 Audience Reach
  • Video: Measurement - 2 Ad Impressions
  • Video: Measurement - 3 CTR
  • Video: Measurement - 4 Network & Exchanges Quality Assurance
  • 5. Differentiate Digital Advertising Platforms
  • Digital Advertising Platforms Overview
  • 6. Define Key Digital Advertising Tools & Technologies
  • 7. Calculate Media Mathematics
  • 8. Adhere to Compliance Standards/Policies
  • Practice Test: Comprehending the Digital Advertising Ecosystem
  • B. Selling Digital Media
  • 1. Identify Standard Available Digital Media Ad Types
  • 2. Prospect for New Clients
  • Video: Needs Assessment - 1 What digital assets do they already have?
  • Video: Needs Assessment - 2 Who are they trying to reach?
  • Video: Needs Assessment - 3 What are they trying to accomplish?
  • Video: Needs Assessment - 4 How will they measure success?
  • 3. Conduct Needs Assessment
  • 4. Align Digital Advertising Product with Client Objectives
  • 5. Comprehend Internal and Third Party Research
  • Digital Metrics Companies Accredited by MRC
  • 6. Generate Proposal
  • 7. Negotiate Digital Media Insertion Order (IO)
  • Practice Test: Selling Digital Media
  • C. Managing Digital Advertising Campaigns
  • Video: How to be a Successful Digital Salesperson
  • 1. Launch Digital Advertising Campaign
  • 2. Monitor Digital Advertising Campaign
  • D. Analyzing Campaign Performance
  • 1. Analyze Digital Advertising Campaign Data
  • 2. Review Opportunities to Renew or Upsell Digital Advertising Campaign
  • 3. Present Digital Advertising Campaign Results and New Opportunities
  • Practice Test: Managing & Analyzing Digital Advertising Campaigns
  • Final Practice Test
  • IAB Practice Questions
  • Survey
  • Survey: DMTraining's Review for the IAB DMSC Exam
Completion rules
  • All units must be completed