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Digital & Social Sales Certification

Certified Digital Sales Professional


Description

Who is this course aimed at?

Salespeople, Consultants and Sales Representatives of all levels
Business Development Executives and Managers
Account Managers, Relationship Managers and those leading sales teams
Anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques

What can learners expect from this course?

Through dynamic video presentations, and practical learning activities including tutorials and exercises, you will acquire a hands on learning experience that will enable you to devise and execute an advanced digital selling strategy.

What will you learn?

By the end of this course, you will be able to:
Acquire more qualified prospects
Reduce lead times and nurture leads more effectively
Achieve a more balanced pipeline
Increase your conversion rate
Develop your online brand by creating and promoting relevant content
Build solid relationships online, ensuring client satisfaction and repeat business
Adapt the tone, style and type of your content based on your target audience
Optimize territory and pipeline analysis and define growth strategies
Maximize the impact of your digital selling with the use of CRM tools, digital tools and social media platforms
Understand how to lead the implementation of a digital sales strategy in your organization

Content
  • Getting Started
  • Welcome
  • What will you learn?
  • Course Outline
  • Introduction to Digital Selling
  • Introduction
  • Concepts
  • DMI Methodology
  • DMI Digital Selling Process
  • Digital Research
  • Introduction
  • Audience Research
  • Audience Research Tools
  • Audience Research Dimensions
  • Competitive Research
  • Culture
  • Data Analysis & Strategy
  • Sales Enablement
  • Concepts
  • Tools
  • Tools - LinkedIn
  • Tools - Twitter
  • Insights
  • Analysis
  • CRM
  • Introduction
  • Setup
  • Core Functions
  • Best Practice
  • Sales Cycle
  • Social Media Content
  • Content Creation
  • Content Curation
  • Content Distribution
  • Content Strategy
  • Digital Sales Messaging
  • Concepts
  • Digital Channels - Part 1
  • Digital Channels - Part 2
  • Strategic Writing
  • Storyboarding
  • Strengthening & Formatting
  • Engagement
  • Concepts
  • Engagement Process
  • Nurturing Prospects
  • Objections & Engagement Channels
  • Influencers
  • Closing
  • Social Media Account Management
  • Introduction
  • Client Lifecycle
  • Client Management
  • Tools & Channels - Part 1
  • Tools & Channels - Part 2
  • Brand & Crisis Management
  • Measurement & Reporting
  • Digital Sales Leadership
  • Introduction
  • Strategy Creation
  • Becoming a Leader
  • Implementing a Program - Part 1
  • Implementing a Program - Part 2
  • Measuring & Reporting
  • Integration & Strategy
  • Concepts
  • Analysis
  • Plan
  • Integration - Part 1
  • Integration - Part 2
  • Measurement - Part 1
  • Measurement - Part 2
Completion rules
  • All units must be completed