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Certified Digital Marketing Professional

Digital Marketing Certification & Competitive Selling Bundle


Description

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.

By earning this certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.

This certification is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Content
  • Getting Started
  • Introduction
  • Course Objectives & Goals
  • Digital Marketing Foundation
  • Lesson 1: Principles
  • Concepts of Digital Marketing
  • The Buyer’s Journey
  • The Marketing Function
  • The Marketing Function & Buyer’s Journey
  • Traditional and Digital Marketing
  • Digital Marketing Institute 3i Principles
  • Digital Channels
  • Lesson 2: Developing Objectives
  • Planning Stage Considerations
  • SMART Objectives
  • Lesson 3: Digital Research
  • Audience Research
  • Audience Listening Tools
  • Competitive Research
  • Industry Research
  • Cultural Research
  • Lesson 4: Teamwork
  • Digital Marketing Industry
  • Business Teams
  • Shared Business Objectives
  • Relationship Between Sales and Marketing
  • Effective Communication Skills
  • Lesson 5: PROPEL Model
  • PROPELModel
  • Website Optimization
  • Lesson 1: Concepts
  • Website Optimization
  • Purpose of Website Optimization
  • Components of Website Design
  • Lesson 2: Architecture
  • Website Hosting Options
  • Build a Website
  • Create Layout
  • Lesson 3: Design
  • Principles of Website Design
  • Mobile First Design
  • Website Copy
  • A/B Testing
  • Lesson 4: Optimize
  • UX versus UI
  • UX and UI Principles
  • Assess UX
  • Improve UX
  • Optimize Your Website
  • Lesson 5: Measure
  • Website Metrics
  • Website Evaluation
  • Monitor & Report
  • Content Marketing
  • Lesson 1: Concepts
  • Content Marketing
  • Types Of Content
  • Content Intent
  • Community Management
  • Content Marketing Strategy
  • Lesson 2: Research
  • Social Listening
  • Competitor Analysis
  • Content Audit
  • Lesson 3: Plan
  • Content Goals
  • Buyer Personas
  • Content Topics
  • Content Calendars
  • Content Management Systems
  • Lesson 4: Create & Curate
  • Content Creation
  • Content Types
  • Content Creation Tools
  • Content Curation
  • Content Curation Tools
  • Defining Your Personality
  • Brand Storytelling
  • Content Personalization
  • Lesson 5: Publish
  • Content Platforms
  • Content Seeding
  • Content Scheduling
  • Content Promotion
  • Content Repurposing
  • Lesson 6: Measure
  • Content Marketing ROI
  • Content Marketing Goals
  • Key Metrics
  • Organic Social Media
  • Lesson 1: Introduction to Social
  • Concepts of Social Media
  • Roles & Responsibilities
  • The Buyer’s Journey
  • Platform Principles
  • Hashtags
  • Lesson 2: Facebook
  • Facebook Concepts
  • Facebook Platform Features
  • Facebook Setup & Customization
  • Facebook Page Posts
  • Lesson 3: Twitter
  • Twitter Concepts
  • Twitter Platform Features
  • Twitter Setup & Customization
  • Twitter Tweets
  • Lesson 4: LinkedIn
  • LinkedIn Concepts
  • LinkedIn Platform Features
  • LinkedIn Setup & Customization
  • LinkedIn Company Page
  • LinkedIn Affiliate & Showcase Pages
  • LinkedIn Posts
  • Lesson 5: Instagram
  • Instagram Concepts
  • Instagram Platform Features
  • Instagram Account Types
  • Instagram Account Optimization
  • Instagram Posts
  • Instagram Story
  • Lesson 6: Snapchat
  • Snapchat Concepts
  • Snapchat Platform Features
  • Snapchat Account Setup
  • Snapchat Snaps
  • Snapchat Story
  • Community Concepts
  • Community Building
  • Community Management
  • Paid Social Media
  • Lesson 1: Campaign Concepts
  • Campaign Development
  • Objectives
  • Campaign Analysis
  • Lesson 2: Facebook
  • Facebook
  • Facebook Targeting
  • Facebook Audience Insights
  • Facebook Ads Manager
  • Facebook Power Editor
  • Facebook Ad Auctions
  • Facebook Canvas
  • Facebook Reporting
  • Lesson 3: Twitter
  • Twitter Ads Manager
  • Twitter Ad Formats
  • Twitter Campaign Objectives
  • Twitter Targeting
  • Twitter Ad Auctions
  • Twitter Campaign Optimization
  • Twitter Analysis
  • Lesson 4: LinkedIn
  • LinkedIn Campaign Manager
  • LinkedIn Text Ads
  • LinkedIn Sponsored Content Ads
  • LinkedIn Sponsored InMails
  • LinkedIn Targeting
  • LinkedIn Best Practices
  • LinkedIn Analysis
  • Lesson 5: Instagram
  • Instagram Ad Formats
  • Instagram Campaign Objectives
  • Instagram Ad Buying
  • Instagram Best Practices
  • Instagram Analysis
  • Lesson 6: Snapchat
  • Snapchat 3V Advertising
  • Snapchat Ad Manager
  • Snapchat Ads
  • Snapchat Geofilters
  • Snapchat Sponsored Lenses
  • Snapchat Targeting
  • Snapchat Campaign Setup
  • Snapchat Analysis
  • SEO
  • Lesson 1: Intro to SEO
  • Paid Vs Organic Search
  • How Search Engines Work
  • Keywords
  • SERPs
  • Lesson 2: Set Objectives
  • Types Of Objectives
  • Setting Objectives
  • Lesson 3: Keyword Research
  • Types Of Keywords
  • How To Conduct Keyword Research
  • SEO Content
  • Lesson 4: Optimize
  • Technical Optimization
  • OnPage Optimization
  • OffPage Optimization
  • Action Plan
  • Lesson 5: Measure
  • Traffic Sources
  • Types Of Metrics
  • Measuring Success
  • Paid Search
  • Lesson 1: Concepts
  • Fundamentals of Paid Search
  • How consumers use search engines
  • The Benefits of Paid Search
  • Campaign Elements
  • Lesson 2: Launch
  • Google AdWords
  • Account Structure
  • Account Elements
  • Keyword Research
  • Campaign Creation
  • Lesson 3: Manage
  • Budget Management
  • Bidding
  • Campaign Optimization
  • Lesson 4: Measure
  • Campaign Measurement
  • Advanced Measurement
  • Display & Video Advertising
  • Lesson 1: Concepts
  • Concepts
  • Platforms
  • Advertising Buying Mechanisms
  • Campaign Objectives
  • Lesson 2: YouTube
  • YouTube Channel Setup
  • Video Upload
  • Video Management
  • Video Analytics
  • Lesson 3: Ad Formats
  • Google Display Network
  • Display Ad Formats
  • Video Ad Formats
  • Lesson 4: Advertise
  • Display Campaign Creation
  • Display Ad Creation
  • Video Campaign Creation
  • Video Ad Creation
  • Lesson 5: Target
  • Targeting
  • Audience Targeting
  • Contextual Targeting
  • Advanced Targeting
  • Targeting Exclusions
  • Remarketing
  • Bidding
  • Lesson 6: Measure
  • Metrics
  • Display Campaign Reporting
  • Video Campaign Reporting
  • Google Analytics Reporting
  • Campaign Optimization
  • Email Marketing
  • Lesson 1: Fundamentals
  • Key Concepts
  • Inbound Email Marketing
  • Legislation and Regulations
  • Lesson 2: Email Strategy
  • Email Strategy
  • Email Service Providers
  • Data Capture
  • Contact Database
  • Lesson 3: Design
  • Email Components
  • Audience
  • Subject Line
  • Email Copy
  • Email Design
  • Call to Action
  • Images
  • Lesson 4: Campaign Delivery
  • Email Campaign Creation
  • Deliverability Factors
  • Campaign Delivery Challenges
  • Campaign Delivery Management
  • Lesson 5: Testing & Optimization
  • Email Testing
  • AB Testing
  • Campaign Performance
  • Optimizing
  • Minimizing Bounces and Unsubscribes
  • Lesson 6: Marketing Automation
  • Marketing Automation
  • Marketing Automation Process
  • Analytics
  • Lesson 1: Concepts
  • Concepts of Web Analytics
  • Web Analytics Tools
  • Measurement Plan
  • Lesson 2: Set Up
  • Technical Elements
  • Benefits & Limitations
  • Tracking
  • Settings & Navigation
  • Integrating Marketing Tools
  • Lesson 3: Goals
  • What is a Goal?
  • Why Set Goals?
  • Setting Goals
  • Measuring Goals
  • Lesson 4: Reporting
  • Report Areas
  • Report Audience
  • Report Aquisitions
  • Report Behavior
  • Report Conversions
  • Lesson 5: Analyze
  • Goals and Business KPIs
  • Target Audience Profile
  • Analyzing Behavior Reports
  • Assessing Technical Performance
  • Conversion Journey
  • Digital Strategy
  • Lesson 1: Concepts
  • Strategy Fundamentals
  • Propel Model
  • Lesson 2: Plan
  • Planning Concepts
  • Expectations
  • ROI
  • Digital Audit
  • Digital Resources
  • Budgeting
  • Ownership
  • Lesson 3: Research
  • Research Concepts
  • Owned, Accessed & Desk Research
  • Audience Competitor Research
  • Social Listening
  • Plan Of Action
  • Lesson 4: Objectives
  • Objectives Concepts
  • Success Outcomes
  • KPIs
  • Reviews
  • Lesson 5: Prepare
  • Prepare Concepts
  • Overarching Strategy
  • Search Strategy
  • Display Strategy
  • Content Strategy
  • Creative Strategy
  • Asset Development
  • Connection Strategy
  • Strategic Plan
  • Lesson 6: Execute
  • Execution Concepts
  • Launch Plan
  • Media Plan
  • Success Indicators
  • The Value Of Social
  • Lesson 7: Learn
  • Learn Concepts
  • Reporting
  • Continuous Development
  • Cyclical Planning Model
  • Teamwork
Completion rules
  • All units must be completed